Google’s proposed $3.1 billion dollar acquisition of DoubleClick is starting to raise some eyebrows of privacy advocate groups. The specific concerns are that Google already has massive amounts of data on everyone’s searching habits and with the purchase of DoubleClick, they will possess even more information on our surfing habits.
“It leaves too much personal information about all of us in one company’s hands–Google’s,” said Jeff Chester, founder and executive director of the Center for Digital Democracy, a privacy watchdog. The CDD has called on the Federal Trade Commission and European Union to stop the merger for privacy and anticompetitive concerns.”
I think it does raise quite a few concerns over how much data one company should possess about us. By combining all of this data they will know where we surf, what we search for, what time we’re online and more. It’s a bit scary they can correlate all that data and create a profile for each of us. The real issue is what will they do with the data once they compile it all?
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