BitTorrent, Inc creator of the ever popular torrent file format have announced that they will be releasing and testing a system where files downloaded on bittorrent’s website will have ads embedded with the files themselves therefore supporting the cost of the file licensing. This is a new altenative to paid downloads and might be a viable alternative.
My thoughts however is that the torrent file format is generally used for pirating materials and that isn’t going to stop. Sure a few people might use legal torrents with ads embedded, but it’s not going to replace pirating at all and for the most part will go unnoticed.
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